And, as it turns out, what we find attractive in a profile doesn't sync up with what we go for in the real world.
"People have elaborate laundry lists of qualities they think they want in a partner, and they like online dating profiles that fit this laundry list," Eastwick said.
"You should be sharing only information you'd be happy to share on a 35-foot billboard above your home," Williams said.
The scams are easy enough to dodge — all it takes is 15 minutes. It's how much money can we make, so how little can we put out?
Most online dating services allow you to browse or search through a database of member profiles, although a few, such as and e Harmony, only allow users to view profiles of matches who have already been deemed compatible by a computerized matchmaking system.
Members can communicate by sending messages through the dating website without revealing any personal contact information.
"If you're at the point where you think, 'I want to share my innermost secrets with this person,' you should meet the person within three days.From DNA testing to personalized matchmaking, there's no shortage of services promising to help you find love — for a price.But for those of us looking to go a cheaper route, there's a solution: the internet.Many do find what they are looking for, whether that is a casual date, a committed relationship, or an intimate encounter.But for the most part, users who find compatible partners are the ones who are willing to dedicate time and effort to the process.They also weed out people who don't want a long-term relationship, or those with whom you're basically incompatible — say, people with vastly different educational backgrounds or religious beliefs. Daniel Williams with the Canadian Anti-Fraud Centre said most victims are over 40, fresh out of a long-term relationship and haven't dated for decades.