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When a customer subscribes to the brand’s site, Global Personals takes a share of the money.Two former employees of Global Personals have described to Channel 4 News how the company carried out industrial-scale deception to dupe innocent daters into parting with their cash.So if they’re not getting replies from real people then after a month they’re going to sign off.The pseudo team could string along a girl or guy for up to 24 months, and they pay membership fees every month.” Eventually some of the innocent targets would request a face to face meeting, at which point the Global Personals employee, via their fake profile, would give them a convenient brush-off, for example, telling the innocent daters they’d met someone, or were moving away.New recruits had no idea what the role would involve until they started work, and were told not to discuss the job with friends or family.Tom said: “On our first day we were taken into a room and given a pack explaining the role. Morally I didn’t think it was acceptable, but I’d just arrived in a new role and I’d worked my notice in my last job so it was get on with it or be unemployed.” Most innocent users had no idea that the flirtatious messages in their inbox came from a fake profile created by Global Personals.Global Personals is one of the UK’s largest internet dating companies.Headquartered in Windsor it makes £40m a year, has 130 staff and runs 7,500 dating sites.

“They start messaging and it doesn’t always work for them.

There were loads of cop-outs you could use.” Sometimes, having given an innocent user a brush-off from one fake profile, the pseudo team member would then message them from a different fake account to continue the fake flirting.

“Most people were talking to more than one pseudo,” said Ryan.

With fake profiles you can get 50 per cent more revenue, sometimes even more.

That’s attractive no matter how immoral that may be.” “A lot of the people on the site aren’t the most attractive people in the world.

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